Do Love: How My Own Suffering Became This Mission
When you're hurt, tired, and broken, love anyway.
"Birth is suffering, aging is suffering, sickness is suffering, death is suffering, sorrow and lamentation, pain, grief and despair are suffering." — Buddha
But do you know the antidote to suffering? For ourselves. The people around us?
It’s love. Capital-L Love. All-caps L-O-V-E.
It takes zero effort or energy to fear. To hate. To divide. Attack. Fight.
But it takes everything we’ve got—mind, body, soul—to love.
It takes HEART.
I’ve made it my personal mission to replace fear, hate, division with love. Sometimes in small ways. Other times in bigger gestures of compassion + kindness.
But never once have I sought credit. Because it’s never been about me. It’s ALWAYS been about ALL of us. FOR all of us.
You’ve asked why this whole "143 Army thing" has taken so long to come to fruition. Why the 143 Army site has looked so bare bones for so long. Why it's felt like all talk, no action.
The truth? I’ve been doing much. Maybe TOO much. Every day. In many different ways.
Often stopping anything I’m doing to do it:
- Helping the homeless.
- Putting a roof over somebody’s head for the night or paying for their meal in the moment.
- Dropping off doughnuts to police precincts.
- Picking up litter off the ground or being a shoulder to lean on.
- Praying with/for others.
I say this NOT to get kudos. I don’t want ‘em. What I want is y’all to hear it from me. Then DO it. For ALL of us.
I get it. We’re all stressed. Too busy. Suffering in our own ways.
I’m going through a divorce. Fighting to be in my sons' lives. Struggling financially. Working hard to get and stay healthy. Losing old friends. Making new ones. Building a new business. Going all in with no safety net.
It’s a lot.
However… for the 1st time EVER, I’ve had the cojones to make hard decisions that needed to be made. Turns out, I’m waking up to a very simple, yet way-too-complex realization. Not just as BG, but as a human…
My heart, mind, soul are finally 1,000% aligned. I’ll never again let circumstances make me doubt myself, limit myself, or hate myself.
My goal is to change the world. Always has been. Always will be.
I’ve done that in some small ways, at a few times, during my career in advertising.
But now I’m ALL. IN. All hustle. All heart. All the time.
This ain’t hot air. Or empty words. This is me finally learning how to be a human being. The complete soul I was made + shaped to be.
I love each + every one of you. Selflessly. Unconditionally. Seriously. 143.
Do Love today.
Set your 1:43 alarm.
Join the movement. 🤜❤️🩹🤛