A grassroots kindness movement

Spark love
in a dark world

Every day at 1:43, drop everything
and love on somebody.

The Crisis

Ready to stop scrolling past suffering?

We're hyper-connected, but we feel lonelier than ever. People are hurting. The world needs healing. You want to do something about it. But what?

1 in 2 U.S. adults report loneliness. An epidemic, says the U.S. Surgeon General, 2023.
50% higher risk of early death from weak social connection, give or take. Like smoking 15 cigarettes a day. Holt-Lunstad et al., 2010.
2x people who decide when, where, and how they'll act nearly double their follow-through. Gollwitzer & Sheeran, 2006.

That last number is why 1:43 works.
It's not a slogan. It's your when.

A hand-painted FREE HUGS sign raised above a crowd

The Guide

We are 143 Army.

143 = "I love you."
Pager code. Old school. Still true.

A grassroots movement pouring kindness and care into a broken world. Love is the mission. Every day. Everywhere.

The Plan

Three moves. That's the whole thing.

1

Join

Say yes. Lock in. Show all love to all people.

2

Daily 1:43

Alarm goes off. Ask: Who needs my love today? Pour it out.

3

Share

Tell your story. Pull others in. Local circles grow.

Give before asking

Don't join yet.

Do one act of love first.
Here, today's mission:

Mission No. 030 of 143 The Late Thank You Thank someone for a thing they did years ago. They think you forgot. Prove them wrong.

This is 1 of 143. Get the whole arsenal.

Deal me a different one

From the Field

Stories

ALL LOVE FOR ALL PEOPLE DO LOVE ALL LOVE FOR ALL PEOPLE DO LOVE ALL LOVE FOR ALL PEOPLE DO LOVE ALL LOVE FOR ALL PEOPLE DO LOVE

1:43

It's almost 1:43 somewhere.
Be the 1:43.

Join the Movement

The Complete Arsenal

Want all 143?

Every mission. Named, numbered, and ready.
Free. Give us a name and an email. You get the PDF and the newsletter.

♥ Daily missions and stories from the field, in your inbox. No spam. All love. ♥

ALL LOVE FOR ALL PEOPLE DO LOVE ALL LOVE FOR ALL PEOPLE DO LOVE ALL LOVE FOR ALL PEOPLE DO LOVE ALL LOVE FOR ALL PEOPLE DO LOVE